Work, family, sport, leisure… our lives are so busy that being able to maximise our time and resources is our optimal goal. Shopping, cooking and eating take up a lot of valuable time, and this has led to the appearance of trends such as convenience food, which aims to reduce the amount of time spent on buying and preparing food, while ensuring our diet remains healthy and natural.
Convenience food is any food that consumers buy prepared and packaged, ready to eat. With hectic and busy lifestyles, it’s more often been associated with food-on-the-go. Typically, these quick and easy food solutions have evolved in recent years to ensure there is no need to compromise on taste or quality when grabbing a bite to eat.
But that means that owning or managing a food business had never been more challenging ensuring products are made fresh to order with timely preparation and cooking whilst still offering healthy nutritious products for to meet consumer’s needs.
Through our expertise in innovation and research our ROSE BRAND team has focused on ingredient properties and functionalities to help your business in preparing, cooking and delivering freshly convenient products time after time.
Our waxy tapioca starch formulations have been specifically designed to improve shelf-life of the product 180 C with no syneresis or retrogradation observed after thawing. Or alternatively you can pre-prepare a cooked paste to extend the shelf-life up to 7 days in temperatures of 40 C for up to 7 days. Either way it allows you to focus on food preparation that suits your business needs but delivers fresh food when it matters most as well as improving your outlet efficiencies and product costs through waste minimisation.
The key to our success is understanding the consumer needs and wants as well as knowing your business requirements to prepare and serve convenient food effortlessly!