Clean Label What does it really mean?
You will have likely already come across the term ‘clean label’; the latest marketing buzzwords in the food industry. But what does ‘clean label’ actually mean to consumers?
Whilst it does refer to non-scientific, plain language on packaging, reduced allergens and additives, and fewer more recognizable ingredients this concept of clean label is evolving.
For today's consumers ‘clean label’ is less about the ingredients featured on back-of-pack but rather more about what isn’t listed on packaging; be it preservatives, genetically modified ingredients or artificial sweeteners. Consumers are simply desiring more naturality and transparency in the manufacturing process as well as in the origin and sustainability of the ingredients.
The coronavirus pandemic has also had an impact on shifting what ‘clean label’ means to consumers who are cooking at home more, snacking and washing fresh produce more than before. Overall, these trends have further facilitated the shift to consuming a more healthier and balanced lifestyle with consumers seeking out the clean label food options to implement a degree of control in their everyday lives.
At ROSE BRAND staying ahead of the trends with natural, clean and simple ingredients is what we pride ourselves in. Our comprehensive product range around flours and starches enables you to replace ingredients that are perceived undesirable in your existing products and menu items. Our clean label promise is positioned around:
No chemical modification
Whatever your product application and functional requirements are ROSE BRAND has the technical expertise and insights into making your finished products the ‘cleanest labels’ possible. Whether is taste, texture or functionality as your top priority there is now no need to compromise on creating the cleanest and most transparent products and pack labels.